Performance Marketing Specialist

You will be working with a world-class product and team that are passionate about sleep and their profession.

Why join Sleep Cycle? 

Sleep is one of the few things in life we can safely claim we all have in common. So fundamental to us all, that when we don’t get enough good quality sleep we struggle to function in all aspects of life. 

We were crowned one of the most innovative apps in 2016 by App Store and have been featured in CNN, BBC, Wired, The Guardian, New York Times and The Wall Street Journal. 

As a result of steady organic growth of product and team, Sleep Cycle has over 50 million downloads worldwide, with millions of active users and growing. Sleep Cycle is rated as the best sleep tracker on the market and we are now looking for people who can be a part of our next chapter, growing our product to the next level. 

You will be joining a rapidly growing company that will provide a challenging and rewarding role with excellent career opportunities. We don’t have managers that manage managers, we have a flat hierarchy with clear lines of communication as we recognize that everyone has a key part to play in the success of the business. We are very passionate about our product as sleep is something that affects every person - our mission is to improve sleep worldwide and make sure all start clocking in more and better quality sleep.



  • 2+ years of experience in running paid advertising campaigns (mainly user acquisition)
  • You have experience in at least one of the listed channels and their advertising
    systems/self service systems: 
    • Google (focus UAC)
    • Facebook universe (IG, FB, Messenger, etc)
    • Apple Search ads

A plus:

  • App marketing/UA experience

  • Experience of carrying out UA campaigns on social channels on global markets

  • Experience with business intelligence software within data analysis, market automation, data visualization and mobile attribution such as Tableau, Adjust, Looker Leanplum & Smartly.

  • Knowledge/experience in PPC/Programmatic


  • You will work together with the Senior Growth Marketing Manager & Senior paid specialist to oversee the development and delivery of the digital channel strategy (focusing on your channels of expertise).

  • You will improve our performance marketing efforts and increase the quantity and quality of subscribers globally.

  • Campaign management and optimization - continuously measure and optimize campaign performance

  • Communicate information and results

  • Prioritize to ensure that resources are spent on the most relevant channels

  • Contribute with insights and data-driven decisions regarding marketing strategy and

    show performance

  • Measure, analyze, and report KPI's via a BI-tool such as Tableau/looker.

Or, know someone who would be a perfect fit? Let them know!


111 52 Stockholm Directions

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